“Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.”- Adapted from Google Marketing Platform. Evaluating Customer experience is a rich strategy to evaluate your performance. Customers are the …

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The technology revolution in agriculture started with machinery that brought about increased production and use of efficient methods of plowing farms, spraying, and harvesting. This was just the first phase of improving the different sectors of agriculture. This phase was more equipment oriented than data-based management. Over time, new needs have emerged and in most …

Farmers Turn To Data Analytics in Drive to Improve OutcomesRead More »

Open Data is not new, but our understanding of how businesses are using it has changed. Open Data is defined as ‘data or content that anyone is free to use, reuse and redistribute’. Open Data has been largely adopted by Governments as a one stop access point for all public data, to increase transparency, accountability …

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Manufacturing stands tall as a key pillar in the Big Four development agenda by the National Government. Manufacturing is seen to be the key to unlocking the success of the other development goals, namely: Universal Healthcare, Affordable Housing and Food Security. The argument is that manufacturing will create many quality jobs thereby improving the living standards of …

The Kenyan Manufacturing DreamRead More »

“Whenever I start saving so that I expand my business, somethings comes up and I use all of my money” said a sole proprietor. How many times have we been in such situation? We have set aside a fraction of our income for our children’s education, our business expansion or our holiday plan but the …

To Save, or to Consume; That is The Question.Read More »

Among the key pillars set out to be achieved by the Jubilee Government, healthcare stands tall. The journey to attaining universal health care seems to have been flagged off. In the 2018/2019 financial year budget that was recently presented to parliament, the government allocated Sh. 44.6 billion to cater for the universal health coverage. Another …

Kenya vs. Cuba — A tag of HealthcareRead More »

What is Ruma BI? Ruma BI is a fully hosted business intelligence web application that enables users to intuitively explore their data through interactive dashboards to generate insights and maximize outcomes through over 30 visualization options. What does Ruma BI do? Ruma BI offers users a solution that enables them to: Connect to their own …

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Among the government’s development agenda, as stipulated in the ‘Big Four’, Food Security stands tall. In its stipulated road map to development, the government aims to produce 2.76 million bags of maize, rice and feeds in 52,000 acres of land by the end of 2018. Other plans include putting 70,000 acres of land under public-private …

Food Security in KenyaRead More »

Internet Access in Kenya In this current era, it is evident that the internet is causing a revolution. Historically, the most famous revolutions have been the agrarian and industrial revolutions. it is clear that the internet revolution has changed the way of life all over the world. The concept of making the world a global village has …

Internet Access In KenyaRead More »