DataScience Ltd.

Sales and Marketing

How customer engagement informs your marketing strategy

“Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.”- Adapted from Google Marketing Platform. Evaluating Customer experience is a rich strategy to evaluate your performance. Customers are the …

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Farmers Turn To Data Analytics in Drive to Improve Outcomes

The technology revolution in agriculture started with machinery that brought about increased production and use of efficient methods of plowing farms, spraying, and harvesting. This was just the first phase of improving the different sectors of agriculture. This phase was more equipment oriented than data-based management. Over time, new needs have emerged and in most …

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The Kenyan Manufacturing Dream

Manufacturing stands tall as a key pillar in the Big Four development agenda by the National Government. Manufacturing is seen to be the key to unlocking the success of the other development goals, namely: Universal Healthcare, Affordable Housing and Food Security. The argument is that manufacturing will create many quality jobs thereby improving the living standards of …

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Kenya vs. Cuba — A tag of Healthcare

Among the key pillars set out to be achieved by the Jubilee Government, healthcare stands tall. The journey to attaining universal health care seems to have been flagged off. In the 2018/2019 financial year budget that was recently presented to parliament, the government allocated Sh. 44.6 billion to cater for the universal health coverage. Another …

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