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How customer engagement informs your marketing strategy

“Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.”- Adapted from Google Marketing Platform. Evaluating Customer experience is a rich strategy to evaluate your performance. Customers are the

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Farmers Turn To Data Analytics in Drive to Improve Outcomes

The technology revolution in agriculture started with machinery that brought about increased production and use of efficient methods of plowing farms, spraying, and harvesting. This was just the first phase of improving the different sectors of agriculture. This phase was more equipment oriented than data-based management. Over time, new needs have emerged and in most

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