How customer engagement informs your marketing strategy

1,828 Comments / Uncategorized / By

“Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.”- Adapted from Google Marketing Platform.

Evaluating Customer experience is a rich strategy to evaluate your performance. Customers are the most important assets in a business, it is therefore important to actively engage with your customers using their feedback to inform your business mix.

According to Google Marketing Platform 61% of people expect brands to tailor experiences based on their preferences. According to this insight the best action to take is to build on your business through past interactions with your customers.

Having a comprehensive understanding of your customers is key to achieving core business goals. Whether you’re trying to build (or optimize) the customer experience, create more engaging content or increase sales. Knowing your customers better than they do is key.

Here are some of the techniques you can implement to understand your customers better;

  1. Enforce Intelligent Customer Engagement

Majority of consumers agree that good services make them feel more positive about the brands they engage with Interactions with your consumers boosts your performance. Involving your customers in customer satisfaction surveys is a rich strategy and informs your engagement with your consumers.

Polls.ke suggests these three key principles to follow when designing a survey:

i) Remove bias: Ask the customer for their opinion without projecting your own. Get their uninfluenced, impartial opinion. You want genuine insights, even if they’re negative. An example of this could be something as simple as “What do you think we could do better?”
ii) Be Solid: Use simple language that asks for feedback on a specific topic. For example, “How have you improved marketing effectiveness using our software?” will help to determine the value your customers are getting from you.
iii) Establish an aim: Your surveys should address one area of the customer experience. The aim is to get insights that you can then act upon.

2. Build on your Buyer Personas

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Many marketers make use of using generic demographics like age, profession, and location to develop their buyer personas. These data points simply don’t provide enough information to understand the customers’ path

One way to understand your customer preferences is to use the Acquisitions tab on Google Analytics to track your website traffic providing you with reports that actively informs you on their behavior such as sessions This kind of data can be leveraged to transform your business mix.

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito, lead authority in buyer personas.

3. Generate Insights from User Data

This analytics show how people are engaged on your website including the pages they viewed, landing and exit pages, what visitors searched on your site, and whether they interacted with a specific element.

Analytic tools such as Google Analytics provide great insights on customer engagement data that helps you analyse the behaviour of your customers, such kind of analytics informs your investment decisions allowing you to focus on weak areas enabling you to gather higher traffic.

4. Evaluate, Measure and Forecast

Creating a plan for future customer engagement is just as important as creating a plan for the present. This puts customer experience teams in the right frame of mind to respond to customers during stressful or challenging situations.

An insight on purpose of market research;

5. Traverse Your Customers’ Journey

A way of understanding the customer’s journey is putting yourself in the customer’s shoes. For instance, would you be satisfied by your own product or services if you were to purchase them?

This can be evaluated through advanced tools such as customer journey mapping, a method where companies create a detailed, graphical representation of the customer journey based on critical touch points interactions between a customer and your brand before, during, or after purchase

Conclusion

Thanks to advanced analytics, behavioral recording tools, and stronger customer touch-points, understanding customer behavior has gotten easier than ever.

Take the challenge and visit polls.ke and create your survey and engage with your consumers directly to easily measure your performance.

Leave us a Comment.

1,828 thoughts on “How customer engagement informs your marketing strategy”

  3. bihis sitiliri 2024

    I’m impressed, I have to admit. Rarely do I encounter a blog that’s equally educative and entertaining, and let me tell you,
    you have hit the nail on the head. The problem is something that
    too few folks are speaking intelligently about. Now i’m
    very happy that I stumbled across this in my hunt for something relating to this.

  4. bihis sitiliri 2024

    Pretty nice post. I just stumbled upon your weblog
    and wished to say that I’ve really enjoyed surfing around your blog posts.
    After all I’ll be subscribing to your feed and I hope you write again soon!

  7. www.smallstategreatbeer.com

    I am really inspired with your writing abilities as smartly as with
    the format to your weblog. Is this a paid topic or did you customize it your self?
    Anyway stay up the excellent high quality writing, it’s rare to peer a nice weblog like this one nowadays..

  8. Wine Bloggers Conference

    I don’t even know the way I finished up here, however I thought this submit was
    good. I do not realize who you might be but certainly you are going to a famous blogger for those who aren’t already.
    Cheers!

  9. 6MnVsy

    It’s really very complicated in this busy life to listen news on Television,
    therefore I just use internet for that reason, and obtain the latest information.

  12. mVtCb5

    Hi there to all, as I am in fact eager of reading this
    website’s post to be updated on a regular basis.
    It carries good information.

  15. 4E7Tgv

    Your style is so unique in comparison to other folks I have read stuff from.
    Many thanks for posting when you’ve got the opportunity, Guess I’ll just book
    mark this blog.

  16. porn

    I love your blog.. very nice colors & theme. Did you make
    this website yourself or did you hire someone to do it for you?
    Plz reply as I’m looking to construct my own blog and would like
    to find out where u got this from. cheers

  18. nvxyTK

    I blog quite often and I seriously appreciate your content.
    This great article has really peaked my interest. I am going to book mark your website and keep
    checking for new details about once per week. I subscribed to your RSS feed too.

  20. i4dC7m

    Hi, Neat post. There’s an issue together with
    your web site in web explorer, could check this? IE nonetheless is the
    market leader and a large element of other folks
    will pass over your excellent writing due to this problem.

  21. KlnE61

    Today, I went to the beach front with my children. I
    found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and
    screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  23. 4Ohlde

    Fantastic beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog web site?
    The account aided me a acceptable deal. I had
    been a little bit acquainted of this your broadcast offered bright clear idea

  25. bSS5FK

    Pretty part of content. I simply stumbled upon your web
    site and in accession capital to assert that I
    acquire actually loved account your blog posts.
    Any way I will be subscribing for your augment and even I fulfillment you get entry to persistently quickly.

  27. xX1Qjl

    What’s Happening i’m new to this, I stumbled upon this I’ve discovered
    It positively useful and it has aided me out loads.
    I am hoping to give a contribution & help different users like
    its helped me. Great job.

  28. u0f4y2

    If some one wants to be updated with latest technologies then he must be pay a quick visit this web site and
    be up to date every day.

  32. Exceptional Content Creation Services for nimber.com on Uplinke.com

    I’ve been exploring for a little for any high quality articles or
    weblog posts in this kind of house . Exploring in Yahoo I ultimately stumbled upon this website.
    Reading this information So i am happy to convey that I have an incredibly
    just right uncanny feeling I came upon exactly what I needed.
    I so much no doubt will make sure to don?t fail to remember this site and provides it a look on a continuing basis.

  38. buy poppers online

    wonderful publish, very informative. I wonder why the opposite specialists of this sector don’t realize this. You must proceed your writing. I’m sure, you’ve a huge readers’ base already!

  40. Kalorifer Sobası

    My brother suggested I might like this website He was totally right This post actually made my day You cannt imagine just how much time I had spent for this information Thanks

  47. Fitspresso reviews

    I have not checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I¦ll add you back to my everyday bloglist. You deserve it my friend 🙂

  48. https://voxprima.com/

    Hello there! I know this is kinda off topic but I’d figured I’d ask.

    Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa?

    My site addresses a lot of the same subjects as yours and I think
    we could greatly benefit from each other. If you happen to be interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Terrific blog by the way!

  49. www.hacifaiklahmacun.com/

    Hey I know this is off topic but I was wondering if you knew of any
    widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time
    and was hoping maybe you would have some experience
    with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  56. Ремонт смартфонов

    Профессиональный сервисный центр по ремонту сотовых телефонов, смартфонов и мобильных устройств.
    Мы предлагаем: ближайшая мастерская по ремонту телефонов
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  58. Ремонт смартфонов

    Профессиональный сервисный центр по ремонту сотовых телефонов, смартфонов и мобильных устройств.
    Мы предлагаем: ремонт сотовых телефонов в москве
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  60. ремонт imac в москве

    Профессиональный сервисный центр по ремонту ноутбуков, imac и другой компьютерной техники.
    Мы предлагаем:ремонт аймак
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  64. quietum plus

    Hmm is anyone else having problems with the images on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.

  66. tonic greens review

    I do not even know the way I ended up here, however I believed this publish used to be great. I do not know who you might be however definitely you are going to a famous blogger for those who aren’t already 😉 Cheers!

  69. сервис центры в петербурге

    Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
    Мы предлагаем:ремонт крупногабаритной техники в петрбурге
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  70. ремонт ipad

    Профессиональный сервисный центр по ремонту планетов в том числе Apple iPad.
    Мы предлагаем: ремонт айпад в москве
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  71. ремонт айпадов в москве

    Профессиональный сервисный центр по ремонту радиоуправляемых устройства – квадрокоптеры, дроны, беспилостники в том числе Apple iPad.
    Мы предлагаем: ремонт дронов в москве
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  74. child porn

    I simply could not leave your website before suggesting that I really loved the standard information a person supply to your guests?
    Is gonna be back continuously in order to inspect new posts

  77. cellucare

    Howdy very cool site!! Man .. Beautiful .. Superb .. I’ll bookmark your blog and take the feeds additionally…I’m happy to find a lot of useful information right here in the submit, we need develop extra techniques in this regard, thank you for sharing. . . . . .

  90. Ремонт фотоаппаратов

    Профессиональный сервисный центр по ремонту фото техники от зеркальных до цифровых фотоаппаратов.
    Мы предлагаем: диагностика и ремонт фотоаппаратов
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  94. buy viagra online

    I was wondering if you ever thought of changing the layout of your blog?
    Its very well written; I love what youve got to say.

    But maybe you could a little more in the way of content so people could connect with it
    better. Youve got an awful lot of text for only having one or 2 pictures.

    Maybe you could space it out better?

  95. ремонт техники в новосибирске

    Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
    Мы предлагаем:сервисные центры по ремонту техники в новосибирске
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  106. Y7I3Tp

    What’s up everyone, it’s my first pay a visit at this site, and piece of writing is truly fruitful in favor of me, keep up posting these types of content.

  107. Ремонт стиральных машин

    Профессиональный сервисный центр по ремонту стиральных машин с выездом на дом по Москве.
    Мы предлагаем: ремонт стиральных машин в москве прайс
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  109. child porn

    Amazing issues here. I’m very happy to see your article.
    Thank you so much and I’m taking a look ahead
    to touch you. Will you please drop me a mail?

  111. crackstreams nba

    I do not even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you are going to a famous blogger if you aren’t already 😉 Cheers!

  113. сервис центры в москве

    Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
    Мы предлагаем: ремонт крупногабаритной техники в москве
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  115. Ремонт игровых консолей в Москве

    Профессиональный сервисный центр по ремонту игровых консолей Sony Playstation, Xbox, PSP Vita с выездом на дом по Москве.
    Мы предлагаем: срочный ремонт игровой консоли
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  117. Ремонт фотовспышек

    Профессиональный сервисный центр по ремонту фототехники в Москве.
    Мы предлагаем: ремонт фотовспышек в москве
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!
    Подробнее на сайте сервисного центра remont-vspyshek-realm.ru

  118. Ремонт персональных компьютеров в Москве

    Профессиональный сервисный центр по ремонту компьютероной техники в Москве.
    Мы предлагаем: ремонт компьютера москва
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  119. child viagra

    Hi would you mind letting me know which
    hosting company you’re working with? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most.
    Can you recommend a good web hosting provider at a reasonable price?

    Many thanks, I appreciate it!

  121. Купить раковину

    Если кто ищет место, где можно выгодно купить раковины и ванны, рекомендую один интернет-магазин, который недавно открыл для себя. Они предлагают большой выбор сантехники и аксессуаров для ванной комнаты. Ассортимент включает различные модели, так что можно подобрать под любой стиль и размер помещения.

    Мне нужно было раковина в ванную комнату , и они предложили несколько отличных вариантов. Цены приятно удивили, а качество товаров на высшем уровне. Также понравилось, что они предлагают услуги профессиональной установки. Доставка была быстрой, и всё прошло гладко. Теперь моя ванная комната выглядит просто великолепно!

  122. ремонт сотовых телефонов

    Сломался телефон, думал покупать новый, но решил попробовать отремонтировать. Обратился в этот сервисный центр и не пожалел. Профессионалы своего дела быстро восстановили мой телефон. Рекомендую посетить их сайт: ремонт городских телефонов.

  123. ремонт кондиционеров сервис центры в москве

    <a href=”https://remont-kondicionerov-wik.ru”>сервис по ремонту кондиционеров</a>

  125. pragmatic demo

    1000 mimpi 2d 1000 mimpi 2d 1000 mimpi 2d 1000 mimpi 2d （https://northernfortplayhouse.com/）
    I was recommended this website by my cousin. I’m not certain whether this submit is written by him as nobody else recognise such targeted
    approximately my problem. You are wonderful! Thank you!

  126. Ремонт проекторов

    Профессиональный сервисный центр по ремонту фото техники от зеркальных до цифровых фотоаппаратов.
    Мы предлагаем: сервис по ремонту проекторов
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  127. Ремонт видео камер наблюдения

    Профессиональный сервисный центр по ремонту камер видео наблюдения по Москве.
    Мы предлагаем: сервисные центры ремонту камер в москве
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  128. ремонт техники в нижнем новгороде

    Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
    Мы предлагаем: сервисные центры в нижнем новгороде
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  129. ремонт бытовой техники в перми

    Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
    Мы предлагаем: сервисные центры по ремонту техники в перми
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  131. сервис центры в красноярске

    Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
    Мы предлагаем: ремонт бытовой техники в красноярске
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  133. data macau

    hoki777 hoki777 hoki777 hoki777
    Simply desire to say your article is as astonishing.
    The clarity in your post is just great and i
    could assume you are an expert on this subject. Fine with your
    permission let me to grab your feed to keep up to date with forthcoming post.
    Thanks a million and please carry on the gratifying work.

  142. сервис центры в ростове на дону

    Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
    Мы предлагаем:сервисные центры по ремонту техники в ростове на дону
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  152. dolantogel

    preman69 preman69 preman69
    I do not even know the way I stopped up here,
    but I believed this put up was once great. I do not realize
    who you might be however certainly you are going to a well-known blogger
    for those who aren’t already. Cheers!

  154. Ремонт iPad

    Профессиональный сервисный центр по ремонту планшетов в том числе Apple iPad.
    Мы предлагаем: мастер по ремонту ipad
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  155. Ремонт посудомоечных машин в Москве

    Профессиональный сервисный центр по ремонту посудомоечных машин с выездом на дом в Москве.
    Мы предлагаем: ремонт посудомоечных машин цены москва
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  158. Live CHL stream

    I am really impressed together with your writing talents and also with the structure to your weblog. Is that this a paid theme or did you customize it yourself? Anyway stay up the excellent high quality writing, it is uncommon to see a great weblog like this one these days..

  208. child porn

    After looking at a number of the blog articles on your web page, I really like your way of blogging.

    I book marked it to my bookmark site list and will be checking back soon. Take a look at my web site
    as well and let me know how you feel.

  210. Ремонт сетевых хранилищ в Москве

    Профессиональный сервисный центр по ремонту сетевых хранилищ в Москве.
    Мы предлагаем: вызвать мастера по ремонту сетевых хранилищ
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  244. ремонт техники в волгограде

    Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
    Мы предлагаем: сервис центры бытовой техники волгоград
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  325. slot dana

    Please let me know if you’re looking for a article author for your weblog. You have some really good posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some articles for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Thanks!

  341. slot777

    Hello, you used to write great, but the last few posts have been kinda boring… I miss your super writings. Past few posts are just a little bit out of track! come on!

  378. Индексация ссылок в Google

    Начните массовую индексацию ссылок в Google прямо cейчас!
    Быстрая индексация ссылок имеет ключевое значение для успеха вашего онлайн-бизнеса. Чем быстрее поисковые системы обнаружат и проиндексируют ваши ссылки, тем быстрее вы сможете привлечь новую аудиторию и повысить позиции вашего сайта в результатах поиска.
    Не теряйте времени! Начните пользоваться нашим сервисом для ускоренной индексации внешних ссылок в Google и Yandex. Зарегистрируйтесь сегодня и получите первые результаты уже завтра. Ваш успех в ваших руках!

  386. ремонт бытовой техники в челябинске

    Профессиональный сервисный центр по ремонту бытовой техники с выездом на дом.
    Мы предлагаем: ремонт бытовой техники в челябинске
    Наши мастера оперативно устранят неисправности вашего устройства в сервисе или с выездом на дом!

  400. A片

    I’m not sure where you’re getting your info, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for great information I was looking for this information for my
    mission.

  446. brojp

    I was suggested this blog by my cousin. I’m not sure whether this post is
    written by him as no one else know such detailed about my difficulty.
    You are incredible! Thanks!

  464. kalorifer soba

    Keep up the fantastic work! Kalorifer Sobası odun, kömür, pelet gibi yakıtlarla çalışan ve ısıtma işlevi gören bir soba türüdür. Kalorifer Sobası içindeki yakıtın yanmasıyla oluşan ısıyı doğrudan çevresine yayar ve aynı zamanda suyun ısınmasını sağlar.