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How Citizen Generated Open Data Prevents Corruption and Increases Accountability.

The Kenya Open Data Initiative is a program that was launched in 2011 out of the need for Government to provide useful information to the public. Its launch followed the promulgation of the Kenya Constitution in 2010, in which Article 35 of the Bill of rights clauses states that every Kenyan citizen has a right …

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How customer engagement informs your marketing strategy

“Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.”- Adapted from Google Marketing Platform. Evaluating Customer experience is a rich strategy to evaluate your performance. Customers are the …

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Farmers Turn To Data Analytics in Drive to Improve Outcomes

The technology revolution in agriculture started with machinery that brought about increased production and use of efficient methods of plowing farms, spraying, and harvesting. This was just the first phase of improving the different sectors of agriculture. This phase was more equipment oriented than data-based management. Over time, new needs have emerged and in most …

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The Kenyan Manufacturing Dream

Manufacturing stands tall as a key pillar in the Big Four development agenda by the National Government. Manufacturing is seen to be the key to unlocking the success of the other development goals, namely: Universal Healthcare, Affordable Housing and Food Security. The argument is that manufacturing will create many quality jobs thereby improving the living standards of …

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Introducing Ruma BI

What is Ruma BI? Ruma BI is a fully hosted business intelligence web application that enables users to intuitively explore their data through interactive dashboards to generate insights and maximize outcomes through over 30 visualization options. What does Ruma BI do? Ruma BI offers users a solution that enables them to: Connect to their own …

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